Since its founding in 1948, the company has grown from selling Arita ware door to door to wholesaling nationwide, publishing catalogs, opening showrooms, building a database of over 150,000 products, and developing original designs. Today, with its headquarters at Aritasera, FUJIMASA serves as a trusted hub in the pottery-producing region for hotels and restaurants in Japan and abroad. It continues to develop tableware that enriches food cultures worldwide, particularly in Asia.

FUJIMASA creates the stage for food. This tableware brand from Arita aims to bring joy and inspiration through vessels for food and contribute to food cultures around the world. Its two main ranges are the Traditional series, which evolves while honoring Japanese traditions and culture, and the Contemporary series, which explores new possibilities through refined design. With connection as its theme, FUJIMASA brings together craftspeople, chefs, merchants, and diners, offering tableware for contemporary dining where Japanese and Western influences meet.